Personal Chef Training

Are you struggling to get your
Personal Chef business of the ground?


You are a health coach, culinary school grad, or home cook looking to transform your passion for food into a profitable Personal Chef business and you need to learn how to:

  • Find the right clients
  • Plan for a profit
  • Get organized
  • Price properly

Cooking for a variety of people with an array of tastes and dietary needs is an incredibly rewarding and challenging career.
But you aren’t worth your weight in truffles as a personal chef if you don’t have a strong business foundation.

If you’ve been struggling with inexperience or uncertainty, difficult clients, or competition, it’s time to take the next step.

Enter the
Personal Chef Business Academy


A personal chef training and mentorship program for passionate cooks who believe home-cooked food is the recipe to a meaningful career.

  • Accelerate the growth of your business through ongoing collaboration, mentorship, and support
  • Attract clients who love your food, sing your praises, and respect your time
  • Feel confident in your pricing structure regardless of your level of experience
  • Create easy to re-heat meal plans clients will love

You love spending hours in the kitchen, reading cookbooks, buying the best produce at farmer’s markets, flaky maldon sea salt, and your trusted chef knife.

You’re ready to turn your skills, obsession and passion for food into a career that gives you a reason to wake up every morning.

No more depressing cubicle, hiding behind a computer or phone or stressful restaurant line and $10/hour wages.

Welcome to a life doing what you love most: nourishing and connecting clients with your delicious food.


About Brigitte Theriault

Personal Chef Mentor and Coach


Hi, I’m Brigitte Theriault. I have spent the last 10 years building a successful Personal Chef business in both New York and San Francisco.

I also spent years making classic industry mistakes:

Undercharging, taking on the wrong clients, and not having strong branding and marketing systems in place. These common problems can quickly become vicious cycles.

However, after spending the last few years feeding my obsession with all things business and applying these concepts in my own business, I understand what it takes to build a powerful business.

My goal with the Personal Chef Business Academy is to help you shave years off your learning curve with personal chef training so that you can get back to what you love doing most: cooking.

With this Personal Chef Training & mentorship program, you will learn:


How to charge premium prices for your premium service;

How to assemble a team of people who will turn your personal chef service into a powerful brand that eliminates your competition;

How to streamline techniques to manage your client intake forms, menus, grocery lists, cook dates – so that your cook days go off without a hitch;

Where the the free marketing is so clients can easily find you;

How to avoid the traps of difficult clients, and what to do if you end up with one.

What’s included in the personal chef training course:

Course Content

11 modules delivered to your inbox upon purchase. Check below for the curriculum details.

1:1 Mentorship + Online Office Hours

3 1:1 coaching calls where you can ask me any questions you have so you can start to take strategic actions towards building your business.

Behind the scenes of White Apron Chef

You’ll get a behind the scenes look at my client menus and recipes, pricing structure, and marketing/PR plan and a case study of what I’ve accomplished for far with the re-brand of White Apron in 2014.

A community of personal chefs

A Facebook group where you’ll meet other personal chefs – collaborate, get support, and make new friends.

Templates for contracts, proposals and client intakes

You’ll receive a free comprehensive fillable food questionnaire to use with your clients. You’ll also get templates for client contracts and proposals.

Interviews with Personal Chefs

You’ll get a peek into the businesses of other successful personal chefs and learn from years of experiences.

The Program

Module 1: Branding and Positioning

  • Why branding is important for your business
  • How to define your brand
  • How to find help to create your brand
  • What DIY solutions yield the best results
  • How (and why) I re-branded White Apron after losing 20k of business

Module 2: Marketing Your Chef Business

  • How to find the best free advertising
  • Everything you need to know about SEO for your chef business
  • How Diane Davidson from Cast Iron Kitchen built a booming business by niching

Module 3: Client Intakes and Business Systems

  • How to use Evernote to organize and streamline your business
  • How to organize an initial consult (plus a free interactive questionnaire you can use for your client)
  • How to know whether or not you should take on a client and when to say no

Module 4: Pricing and Legal

  • How to price according to where you live and what you offer
  • How to bust through your assumptions about how much you services are worth
  • What you need to cover yourself in case something happens
  • Sole proprietorship vs LLC or Corp?

Module 5: Meal Planning

  • What meals keep in the fridge
  • Recipes that work for clients
  • How to keep menus simple enough to prepare in a short time but still elegant
  • How I plan my menus for clients
  • My favorite blogs and cooking resources

Module 6: Organizing Cook Dates and Packaging Meals

  • How to organize your day to be most efficient
  • How to package client meals to be most attractive
  • Labeling meals

Module 7: Client Logistics: Equipment, supplies, clothing, keys

  • How to decide what equipment or supplies to bring for your cookdates
  • When it’s okay to ask for client keys
  • What to wear for your cookdates
  • How to keep track of client pantries

Module 8: PR for your Chef Business

  • How to get free press for your chef business
  • Ways to get your recipes featured in magazines
  • How to find the right journalists, bloggers and media outlets

Module 9: Cooking Classes

  • How to figure out what to charge
  • Whether to go public or private
  • Liability waivers in case of injuries
  • Refund policies

Module 10: Dinner Parties

  • How to organize your events
  • Questions to ask clients
  • What steps to take to protect yourself

Module 11: Creating your Action Plan

  • A step by step plan to build your business from start to finish

You will be an excellent fit
for this program if you:


… have existing cooking skills and a willingness to improve

… aren’t sure how to even begin to price your services

… feel stressed about what to cook for picky clients or how to even begin to plan your menus

… struggle to find new clients, or find clients who don’t want to pay you for your time

… are willing to do the work it takes on your business to succeed


The DIY personal chef training course is based to explore on your own, and the mentorship is an accelerated route with tons of 1:1 support as well. 

There are two personal chef training levels to choose from.

Self-Guided Program

  • Get started right away.
  • Work at your own pace.
  • Does not include mentoring and coaching calls.
  • Single payment of $250.00 Only $197.00

Limited-Time Offer $197 ONLY
More than $50 OFF!

Full Mentorship Program

  • You’ll receive the modules in your inbox upon purchase and get a link to schedule your 1:1 mentorship and support, and access to the community.
  • 3-month program
  • $250 / month 

With your purchase, you agree to these terms and conditions.

Not sure it’s a fit? Have questions?

Fill out the form below and I’ll get back to you schedule a free consultation within 24 hours.

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Frequently Asked Questions

How is this course going to help my business?

To grow a business, you need support, mentorship, and resources that point you in the right direction. This course will help you with all of these things so you don’t have to be alone in the parts of your business that feel hard.

If I don’t like the materials, can I get a refund?

This is a course where you have to put in the work, apply the principles, and experiment when something is not working. When you take the course, you agree to our terms and conditions, and you may be refused a refund. Refunds may be given on a case by case basis.

I don’t have any professional cooking experience, can I still become a personal chef?

Absolutely. You don’t need to be a professional chef to become a personal chef. You need a working knowledge of cooking techniques, the ability to multi-task in the kitchen, and a passion for food and learning.

Do I need a certification to be a personal chef?

Nope! But you need a strong branding and marketing foundation to convince your clients you are the real thing. Clients don’t care if you are certified. What matters is that they feel comfortable having you in their home, and that you have the ability to make delicious food.

“My sessions with Brigitte have been very helpful to grow and rebrand my business. She has been an incredible network for me and connected me to many other business professionals.”

Chef Hope

Thanks to Brigitte, I am starting to become networked in the San Francisco community as a vegan personal chef. I’m slowly building my book of clients. Most importantly is the confidence I’ve gained in working with Brigitte. If left to figure this wonderful profession out by myself, I’m sure I would have given up. I highly recommend her services.”

Stacey Ellis

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